What is SEO in real estate? (2024)

What is SEO in real estate?

Search Engine Optimization or SEO for real estate websites is the standard optimization process that involves configuration and optimizing web pages and web content. The content is easily discoverable by online users looking for specific real estate content using search terms relevant to your website.

You need to ensure your listings are getting seen at the top of search engine results when people start their online search. And to do that, you need a solid search engine optimization (SEO) strategy. Let's dive into what SEO is and how you can leverage SEO for your real estate business.

Can SEO still work for real estate agents? Yes, SEO can help you build an incredibly successful real estate business. However, being able to dominate the search results in your local market comes with time. It isn't as simple as Google ads.

By implementing SEO strategies, real estate agents can increase their website's visibility, attract a targeted audience, improve user experience, build authority, and enjoy long-term benefits. Investing time and resources in SEO can make a significant difference in the growth and success of your real estate business.

Key Takeaways. Automated Local SEO pricing generally runs between $300-500 per month. Small-scale SEO pricing packages range between $1,500-$2,500 per month. Comprehensive Local SEO services can be as much as $3,000-$5,000 per month.

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

While many businesses pay between $1,500 to $5,000 per month for SEO, you could pay as little as $100 per month or upwards of $30,000, depending on several factors. SEO pricing can vary largely depending on the size of your business, the scope of your project, and your SEO provider.

While investing in SEO services isn't cheap, it can be a worthwhile investment if you want to generate more traffic to your site and raise conversions. If you're interested in hiring an SEO consultant, make sure you have the budget to do so.

Can you pay someone to do SEO?

Paying for SEO can certainly work wonders, but only if you choose to work with an agency that fully understands your needs and is willing to work with your business's goals.

Earning Potential

SEO services range dramatically. Some companies will pay their SEO agency $30,000 plus per month, whereas others may pay a consultant a few thousand dollars per month for SEO services. The price you charge depends on the ROI you can produce for the company.

No matter what your situation is, if you have a website for your company, SEO is important. Whether your business is new or old, struggling or successful, small or large, SEO is crucial to your online success. In fact, even if you are the only one in your industry, SEO is still important.

At a minimum, you should spend 5% to 10% of your revenue on SEO. But if you want to get ahead faster, you typically spend more. That does not mean blindly investing in SEO with the promise that more money = better results.

Yes! Search engine optimization (SEO) doesn't always require help from an specialist. Anyone can study SEO best practices and use SEO tools to optimize your website in-house. In fact, most SEO experts got their start with do-it-yourself (DIY) SEO.

It typically takes 4-12 months for SEO to work, according to a Google video. In most cases, SEOs need four months to a year to help your business first implement improvements and then see potential benefit. But the exact timeline depends on various factors.

A lot of people are drawn to SEO because it's “free website traffic”. And yes, you don't pay when someone clicks on your site in the organic search results. But make no mistake: SEO is NOT free. Not even close.

The most common example of on-page SEO is optimizing a piece of content to a specific keyword. For example, if you're publishing a blog post about making your own ice cream, your keyword might be “homemade ice cream.” You'd include that keyword in your post's title, slug, meta description, headers, and body.

SEO utilizes things like keywords, internal and external links, and optimized content to help search engines find content and rank websites higher on search engine results pages (SERPs).

How do I get my first SEO client?

SEO isn't the easiest thing to sell, either. There's often misconceptions about how SEO works, the results it should yield, and how much it should cost. In this article you'll learn practical strategies & tips to clarify your offerings, write better proposals, and win more deals.

On average, freelance SEO specialists charge between $50 to $150 per hour, but some may charge as low as $30 per hour, while others may charge upwards of $200 per hour or more. Some freelancers may also offer project-based pricing, where they charge a flat fee for a specific project, rather than hourly rates.

We found that $501–$1,000 per month is the most popular monthly retainer rate for SEOs, with 20.4% of respondents charging this rate. 42.8% of respondents charge between $501 and $2,000 per month. 68.8% charge $2,000/month or less, meaning only 31.2% command retainers of $2,001+.