Saikat Saha
Google Ads | Facebook Ads | Funnel Builder | Web Analytics & Tracking Expert
Published Dec 12, 2023
Using Google AdWords has numerous worthwhile advantages for real estate agents. They provide very precise targeting choices along with a potent and reasonably priced means of reaching an infinite audience. Google advertising is also very measurable, which helps real estate agents monitor results and make informed decisions. Real estate leads have the potential to yield thousands of dollars in profit, and Google AdWords is an effective technique for locating these leads at the lowest cost and with the best quality of feedback.
Here are a few statistics that reflect the power of Google ads for real estate:
The average click-through rate of Google ads in 2023 is 6.11%, but the real estate industry average is 9.09%.
The average cost-per-click (CPC) in real estate is only $1.55, which is significantly lower than the overall average of $4.22.
The average cost-per-lead from real estate Google ads is $66.02.
57% of all website visitors come from organic and paid searches.
The average conversion rate of paid search is 1.5%.
75.4% of homebuyers who click on an ad will pick up the phone.
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