Active Sales Definition | Law Insider (2024)

Active Sales

means actively approaching individual customers by, for instance direct mail, including the sending of unsolicited e-mails, or visits; or actively approaching a specific customer group or customers in a specific territory through advertisem*nt in media, on the internet or other promotions specifically targeted at that customer group or targeted at customers in that territory. Conversely, ‘passive sales’ generally mean sales in response to unsolicited requests from individual customers including delivery of goods to such customers.

Active Sales

means all forms of selling other than passive sales;

Active Sales

means actively approaching or soliciting customers, including, but not limited to, the following actions: (a) visits; (b) direct mail, including the sending of unsolicited emails; (c) advertising in media or other promotions, where such advertising or promotion is specifically targeted at reserved customers; (d) online advertisem*nts addressed to reserved customers and other efforts to be found specifically by reserved customers, including paying a search engine or online advertisem*nt provider to have advertisem*nts or higher search rankings displayed specifically to such reserved customers.”


More Definitions of Active Sales

Active Sales

means actively targeting customers by visits, letters, emails, calls or other means of direct communication or through targeted advertising and promotion, offline or online, for instance by means of print or digital media, including online media, price comparison services or advertising on search engines targeting customers in particular territories or customer groups, operating a website with a top-level domain corresponding to particular territories, or offering on a website languages that are commonly used in particular territories, where such languages are different from the ones commonly used in the territory in which the buyer is established;

Active Sales

means sales made by actively approaching individual customers by, for instance, direct mail, personal visits, advertising in media or other promotions specifically targeted at customers within that territory, including (but not limited to) online advertising targeting customers within a specific territory;

Active Sales

in this sense means actively approaching end-customers including visits and the sending of unsolicited e-mails.

Active Sales

means, in relation to a territory: actively to approach individual customers inside that territory through direct mail (including the sending of unsolicited

Active Sales

means: (i) actively approaching or engaging with specific actual or potential customers in a territory by, for instance, email, direct mail, telephone conversations visits or detailing; or (ii) actively approaching or engaging with actual or potential customers in a territory through

Active Sales

means actively approaching individual customers, including by direct mail and visits and/or actively approaching a specific customer group or customers in a specific territory through advertisem*nt in media, on the internet or other promotions specifically targeted at that customer group or targeted at customers in that territory;

Active Sales

means sales carried out from a distribution outlet or a warehouse established by the buyer in an exclusive territory which has been reserved to the supplier or has been allocated by the supplier to another buyer, or sales initiated by the buyer to customers within this territory, or to an exclusive customer group which has been reserved to the supplier or has been allocated by the supplier to another buyer;

Active Sales Definition | Law Insider (2024)
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